This is an example of some of the musical projects I work on with McCann. I work with their creative team on branding; they do the visuals and I do the sonic side. This involves following a brief and composing music to be used in conjunction with the brand. This isn’t like the sonic brand Intel use, for example, and it’s not like a cheap jingle used on the radio. This music has to work in a number of different ways in a variety of different mediums and be tailored accordingly. The music can be used on adverts, in exhibitions, on multimedia platforms, mobile phones, presentations in reception, etc. I provide McCann with a number of variations on piece of music and also a musical score.
I’m a member of the PRS and also collaborate with a number of London and Paris based musicians.
Below are some of my initial ideas / suggestions in response to a brief. I can’t disclose any further information as it’s confidential as we’re working on this project currently, but this will give you an idea of the creative process.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Published on Feb 23, 2010
Filed under: Multimedia
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